By Sigurd Neubauer
3/20/2025
I am incredibly proud to announce our partnership with the Syndicate Endurance Team (S.E.T), Maryland’s preeminent triathlon club. Through our partnership, S.E.T. CEO Henry R. Shoemaker will serve as our Triathlon Correspondent. He will be covering events like Ironman Eagleman 70.3, Ironman North Carolina 70.3, and the Ironman Men’s World Championship in Nice, France. These races showcase the pinnacle of human endurance and determination—values that resonate deeply with both organizations.
“The modern man is increasingly drawn to endurance sports not just for physical fitness, but for the mental discipline and life balance they provide. Through this partnership with Man & Culture Magazine, we’ll deliver content that inspires readers to push their own boundaries while providing fun and compelling stories about the athlete journey and sharing some expert guidance from S.E.T.’s proven training methodologies,” says Shoemaker who co-founded the organization along with his wife Casey.
“Our coaching philosophy emphasizes not just physical preparation, but mental fortitude and personal growth. This partnership allows us to share inspiring stories of athletes at all levels—from beginners and Paralympic, Olympic, hopefuls, to following our athletes at the Ironman World Championship in Nice, France. The endurance sports community embodies the ancient Greek ideal of a healthy mind in a healthy body. Together, we’ll deliver content that motivates readers to pursue excellence in their own lives, whether that’s completing their first swim, bike, run, or multisport event or chasing professional dreams,” Shoemaker adds.
M&C was founded on the premise that classical music, sports, and lifestyle belong together. The M&C-S.E.T. partnership represents a perfect alignment of our shared values around excellence, determination, and the pursuit of a balanced, healthy lifestyle.
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